At Allegro, we have been investing in communities since day one. We prove that technology can solve real problems. In fact, it is one of the pillars of our CSR strategy for 2016.
In July 2014, we decided to mix online shopping with charity and launched charytatywni.allegro.pl. It is a unique site where small and large public benefit organizations can reach people who are willing to share. The rules are simple. Every active Allegro user can support a certain charity campaign by listing various items. The listing rules are similar to those applied to Allegro. As we do not charge any fees, it means that all money is donated to the charity organizations.
The platform supports over 240 active organizations, including foundations such as Mam Marzenie, Charytatywny Bal Dziennikarzy, Rak’n’Roll. Centrum Zdrowia Dziecka and Mimo wszystko. Allegro have built an online community dedicated to help others. Owing to the community’s involvement, near PLN 20 million have been raised.
The idea of creating an online community of philanthropists has been widely acknowledged by the Polish CSR experts. As a result, the charity platform charytatywni.allegro.pl was awarded the “Philanthropist 2016” title in the category “New technologies in social responsibility”.